Marvin Windows and Doors Canada came to Arc & Co. Design Collective desiring a communicative exhibition space for the Interior Design Show and IIDEX Canada, to show the innovation and care of a 100-year-old company. The space was to elevate brand presence and attract industry professionals. A strategic development of systematic exhibition needed to be produced in order to correctly showcase large product pieces. Brand message needed to be prominent to encourage audience understanding of Marvin Windows and Doors.
Exhibit Design, Exhibit Fabrication Drawings, Exhibit Design Fabrication and Project Management, Exhibit Graphic Design
Choosing to only show a selection of the newer products, Arc & Co. Design Collective conceptualized a miniature house that could be entered and exited, akin to a true home. The viewing public would get the full experience of Marvin Window & Doors in a home-like atmosphere. Furthermore, to highlight Marvin’s tight-knit community, a custom wallpaper expressing the history and culture of Marvin, along with the artistry of their work, flanked the walls. Quotes from past employees were weaved in, along with important dates from Marvin’s history. Audiences were immersed in Marvin’s Windows & Doors as a brand, and industry elite.
IIDEX Canada (Toronto, Canada)
Interior Design Show (Toronto, Canada)
400 sq. ft.
September 26 — 27, 2013 (Premier)
Sixpenny Architectural Fabrication
IDC Innovation Award - Gold
(Best Tradeshow Booth Design)