Packaging Design, Graphic Design
Nügateau is the first boutique patisserie in Toronto that exclusively sells éclairs. As a pioneer in the Toronto market, Nügateauthey have approached Arc & Co. Design Collective to create a uniquely recognizable brand that will completely differentiate them from other patisserie. The solution was a graphic treatment inspired by the organic nature of the craft of making éclairs coupled with the playful colour selection. The outcome is a design that is memorable and visually balanced, just like the éclairs they serve.