pBX
JOURNAL

Our insights and musings on the world of Physical Brand Experience (PBX). Advocating for a more genuine, more connected and more human brand experiences.

HIRING DESIGN-BUILD CONTRACTORS IS HURTING YOUR PHYSICAL BRAND EXPERIENCE 

Posted on 08/08/2022   |   5 minutes read

Design-built is a project delivery system that allows service providers to manage an entire project. Now, you'll find construction firms handling both the architecture and construction phases. While the design-build approach is convenient, the level of success boils down to the firm's capability. Since the concept is relatively novel, teething problems are common.

SET YOUR BRAND APART WITH EMPATHY

Posted on 08/01/2022   |   4 minutes read

Empathy is best known for being a part of our personal lives. However, empathy is not just valuable in our personal lives. It is the key to setting your brand apart. From packaging design to ads, having empathy is an incredibly powerful asset in any company's arsenal.

BOLSTERING BUSINESS WITH A SOUND PHYSICAL BRAND EXPERIENTIAL STRATEGY

Posted on 07/25/2022   |   5 minutes read

Having experiential product marketing will put you in most audience's sights. While this attention is good, potential consumers have to resonate with the experience to that point where they are willing to invite the brand into their lives. For this reason, you will need to have proper physical brand experience strategies in place to bring life to your brand.

1636366651763-developing-your-products-packaging-design.jpg

HOW TO LEVERAGE MATERIAL VOICE FOR PACKAGING DESIGN

Posted on 07/18/2022   |   4 minutes read

Every material has a "voice" that needs to be leveraged to communicate and amplify the brand messages and brand story. Materials can act as the narrator of the brand image, the main actors of the brand image, or play a supporting role in amplifying the brand image.

HIRING DESIGN-BUILD CONTRACTORS IS HURTING YOUR PHYSICAL BRAND EXPERIENCE

Posted on 08/08/2022 | 5 minutes read

Design-built is a project delivery system that allows service providers to manage an entire project. Now, you'll find construction firms handling both the architecture and construction phases. While the design-build approach is convenient, the level of success boils down to the firm's capability. Since the concept is relatively novel, teething problems are common.

BOLSTERING BUSINESS WITH A SOUND PHYSICAL BRAND EXPERIENTIAL STRATEGY

Posted on 07/25/2022 | 5 minutes read

Having experiential product marketing will put you in most audience's sights. While this attention is good, potential consumers have to resonate with the experience to that point where they are willing to invite the brand into their lives. For this reason, you will need to have proper physical brand experience strategies in place to bring life to your brand.

VALUE ENGINEERING BRIDGES BEAUTY AND BUDGET IN EXHIBIT DESIGN

Posted on 07/11/2022 | 5 minutes read

While budgets do influence many elements of a design project, they never need to compromise the overall experience. The key to balancing both experience and cost lies in the careful application of value engineering.

RETHINKING THE EXHIBITION EXPERIENCE: WHAT IT SHOULD BE LIKE POST COVID-19

Posted on 06/27/2022 | 4 minutes read

Museum curators need to create unique, memorable experiences in real spaces, regardless of whether the spaces are individual or shared. So how can the post-pandemic museum be something new, something other than a diminished version of what it was before?

SET YOUR BRAND APART WITH EMPATHY

Posted on 08/01/2022 | 4 minutes read

Empathy is best known for being a part of our personal lives. However, empathy is not just valuable in our personal lives. It is the key to setting your brand apart. From packaging design to ads, having empathy is an incredibly powerful asset in any company's arsenal.

HOW TO LEVERAGE MATERIAL VOICE FOR PACKAGING DESIGN

Posted on 07/18/2022 | 4 minutes read

Every material has a "voice" that needs to be leveraged to communicate and amplify the brand messages and brand story. Materials can act as the narrator of the brand image, the main actors of the brand image, or play a supporting role in amplifying the brand image.

WHY WE NEED INCLUSIVE PACKAGING DESIGN

Posted on 07/05/2022 | 5 minutes read

Able-bodied consumers frequently complain about stubborn clamshell packages or overly-taped boxes. Inclusive packaging design attempts to address this historical blind spot in how we conceptualize product experience.

5 KEY PACKAGING DESIGN TRENDS TO EXPECT POST-PANDEMIC

Posted on 06/20/2022 | 4 minutes read

Marketers recognize that the best way to stay ahead is to adhere to what consumers now consider as the ideal product packaging. Such steps prove that you are listening and adjusting to the market, which will earn you loyal customers. Here are a few trends to be on the lookout for come 2022.

VALUE ENGINEERING BRIDGES BEAUTY AND BUDGET IN EXHIBIT DESIGN

Posted on 07/11/2022   |   5 minutes read

While budgets do influence many elements of a design project, they never need to compromise the overall experience. The key to balancing both experience and cost lies in the careful application of value engineering. 

WHY WE NEED INCLUSIVE PACKAGING DESIGN

Posted on 07/05/2022   |   5 minutes read

Able-bodied consumers frequently complain about stubborn clamshell packages or overly-taped boxes. Inclusive packaging design attempts to address this historical blind spot in how we conceptualize product experience. 

enhancing-exhibition-experience.jpg

RETHINKING THE EXHIBITION EXPERIENCE: WHAT IT SHOULD BE LIKE POST COVID-19

Posted on 06/27/2022  |   4 minutes read

Museum curators need to create unique, memorable experiences in real spaces, regardless of whether the spaces are individual or shared. So how can the post-pandemic museum be something new, something other than a diminished version of what it was before?

5 KEY PACKAGING DESIGN TRENDS TO EXPECT POST-PANDEMIC

Posted on 06/20/2022   |   4 minutes read

Marketers recognize that the best way to stay ahead is to adhere to what consumers now consider as the ideal product packaging. Such steps prove that you are listening and adjusting to the market, which will earn you loyal customers. Here are a few trends to be on the lookout for come 2022.