pBX
JOURNAL

Our insights and musings on the world of Physical Brand Experience (PBX). Advocating for a more genuine, more connected and more human brand experiences.

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PACKVERTISING: CHANGING THE FACE OF ADVERTISING

Posted on 09/27/2022   |   5 minutes read

Packaging isn't just the covering with which a product is presented to the public; rather, it's a powerful advertising and marketing tool that determines customers' choices. In this post, we'll walk you through everything you need to know about packvertising and how it can foster relationships with customers.

FOUR ESSENTIAL PILLARS FOR BRAND EXPERIENCE DESIGN

Posted on 09/20/2022   |   4 minutes read

Any wise business owner knows how essential it is to create the right customer experience. This includes ensuring every brand touchpoint conveys a consistent message while offering similar values. In turn, your business gets to enjoy more than just high sales numbers. Great experiences can improve customer retention rates and increase brand engagement.

USEFUL METRICS TO GAUGE TRADE SHOW SUCCESS

Posted on 09/12/2022   |   4 minutes read

Trade shows marketing is a great way to increase brand awareness, show off your products, and gain customers. But not every business knows how to effectively track the return on investment they get from participating in trade shows. In this post, we'll go over six important metrics you can track to measure the success of your trade show design.

STRUCTURAL PACKAGING DESIGN MISTAKES YOU SHOULD AVOID

Posted on 09/08/2022   |   5 minutes read

Structural packaging has arguably never had a greater impact on brand owners than it does today. More and more brands are looking up to design agencies for their structural packaging projects. And whereas this is a good thing, brands should exercise caution when selecting agencies to partner with. In this blog post we breakdown the six most common mistake you should avoid.

PACKVERTISING: CHANGING THE FACE OF ADVERTISING

Posted on 09/27/2022 | 5 minutes read

Packaging isn't just the covering with which a product is presented to the public; rather, it's a powerful advertising and marketing tool that determines customers' choices. In this post, we'll walk you through everything you need to know about packvertising and how it can foster relationships with customers.

USEFUL METRICS TO GAUGE TRADE SHOW SUCCESS

Posted on 09/12/2022 | 4 minutes read

Trade shows marketing is a great way to increase brand awareness, show off your products, and gain customers. But not every business knows how to effectively track the return on investment they get from participating in trade shows. In this post, we'll go over six important metrics you can track to measure the success of your trade show design.

DESIGNING AND BUILDING YOUR STORYTELLING TRADE SHOW BOOTH

Posted on 08/31/2022 | 5 minutes read

The booth must tell your brand's story, but in a way that involves the consumer and makes them a part of it. You need to convey your company's mission statement and educate the consumer about your product line while entertaining them. In this post we breakdown how to tell your brand's unique story!

HOW BEST TO ENGAGE GEN Z WITH YOUR PACKAGING DESIGN

Posted on 08/15/2022 | 5 minutes read

Your product packaging design is the first tangible connection that Gen Z has with your business. In most cases, the packaging is your first chance of attracting said segment of the market to your product in the first place. To best engage Gen Z with your packaging design, it would be prudent first to understand its key characteristics.

SET YOUR BRAND APART WITH EMPATHY

Posted on 08/01/2022 | 4 minutes read

Empathy is best known for being a part of our personal lives. However, empathy is not just valuable in our personal lives. It is the key to setting your brand apart. From packaging design to ads, having empathy is an incredibly powerful asset in any company's arsenal.

HOW TO LEVERAGE MATERIAL VOICE FOR PACKAGING DESIGN

Posted on 07/18/2022 | 4 minutes read

Every material has a "voice" that needs to be leveraged to communicate and amplify the brand messages and brand story. Materials can act as the narrator of the brand image, the main actors of the brand image, or play a supporting role in amplifying the brand image.

FOUR ESSENTIAL PILLARS FOR BRAND EXPERIENCE DESIGN

Posted on 09/20/2022 | 4 minutes read

Any wise business owner knows how essential it is to create the right customer experience. This includes ensuring every brand touchpoint conveys a consistent message while offering similar values. In turn, your business gets to enjoy more than just high sales numbers. Great experiences can improve customer retention rates and increase brand engagement.

STRUCTURAL PACKAGING DESIGN MISTAKES YOU SHOULD AVOID

Posted on 09/08/2022 | 5 minutes read

Structural packaging has arguably never had a greater impact on brand owners than it does today. More and more brands are looking up to design agencies for their structural packaging projects. And whereas this is a good thing, brands should exercise caution when selecting agencies to partner with. In this blog post we breakdown the six most common mistake you should avoid.

HOW MUSEUM EXHIBIT DESIGN INFLUENCES PERSONAS EXPERIENCE

Posted on 08/22/2022 | 5 minutes read

When did you last visit a museum? What was the experience? We are all wired to enjoy experiences that align with our personalities and identities more than those that don't. The kind of experience each persona derives from a museum depends on whether their need was met during the visit. Therefore, museums must understand the different visitor identity objectives to create unique experiences for each of them.

HIRING DESIGN-BUILD CONTRACTORS IS HURTING YOUR PHYSICAL BRAND EXPERIENCE

Posted on 08/08/2022 | 5 minutes read

Design-built is a project delivery system that allows service providers to manage an entire project. Now, you'll find construction firms handling both the architecture and construction phases. While the design-build approach is convenient, the level of success boils down to the firm's capability. Since the concept is relatively novel, teething problems are common.

BOLSTERING BUSINESS WITH A SOUND PHYSICAL BRAND EXPERIENTIAL STRATEGY

Posted on 07/25/2022 | 5 minutes read

Having experiential product marketing will put you in most audience's sights. While this attention is good, potential consumers have to resonate with the experience to that point where they are willing to invite the brand into their lives. For this reason, you will need to have proper physical brand experience strategies in place to bring life to your brand.

VALUE ENGINEERING BRIDGES BEAUTY AND BUDGET IN EXHIBIT DESIGN

Posted on 07/11/2022 | 5 minutes read

While budgets do influence many elements of a design project, they never need to compromise the overall experience. The key to balancing both experience and cost lies in the careful application of value engineering.

DESIGNING AND BUILDING YOUR STORYTELLING TRADE SHOW BOOTH

Posted on 08/31/2022   |   5 minutes read

The booth must tell your brand's story, but in a way that involves the consumer and makes them a part of it. You need to convey your company's mission statement and educate the consumer about your product line while entertaining them. In this post we breakdown how to tell your brand's unique story!

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HOW MUSEUM EXHIBIT DESIGN INFLUENCES PERSONAS EXPERIENCE

Posted on 08/22/2022   |   5 minutes read

When did you last visit a museum? What was the experience? We are all wired to enjoy experiences that align with our personalities and identities more than those that don't. The kind of experience each persona derives from a museum depends on whether their need was met during the visit. Therefore, museums must understand the different visitor identity objectives to create unique experiences for each of them.

HOW BEST TO ENGAGE GEN Z WITH YOUR PACKAGING DESIGN

Posted on 08/15/2022   |   5 minutes read

Your product packaging design is the first tangible connection that Gen Z has with your business. In most cases, the packaging is your first chance of attracting said segment of the market to your product in the first place. To best engage Gen Z with your packaging design, it would be prudent first to understand its key characteristics.

HIRING DESIGN-BUILD CONTRACTORS IS HURTING YOUR PHYSICAL BRAND EXPERIENCE 

Posted on 08/08/2022   |   5 minutes read

Design-built is a project delivery system that allows service providers to manage an entire project. Now, you'll find construction firms handling both the architecture and construction phases. While the design-build approach is convenient, the level of success boils down to the firm's capability. Since the concept is relatively novel, teething problems are common.

SET YOUR BRAND APART WITH EMPATHY

Posted on 08/01/2022   |   4 minutes read

Empathy is best known for being a part of our personal lives. However, empathy is not just valuable in our personal lives. It is the key to setting your brand apart. From packaging design to ads, having empathy is an incredibly powerful asset in any company's arsenal.

BOLSTERING BUSINESS WITH A SOUND PHYSICAL BRAND EXPERIENTIAL STRATEGY

Posted on 07/25/2022   |   5 minutes read

Having experiential product marketing will put you in most audience's sights. While this attention is good, potential consumers have to resonate with the experience to that point where they are willing to invite the brand into their lives. For this reason, you will need to have proper physical brand experience strategies in place to bring life to your brand.

1636366651763-developing-your-products-packaging-design.jpg

HOW TO LEVERAGE MATERIAL VOICE FOR PACKAGING DESIGN

Posted on 07/18/2022   |   4 minutes read

Every material has a "voice" that needs to be leveraged to communicate and amplify the brand messages and brand story. Materials can act as the narrator of the brand image, the main actors of the brand image, or play a supporting role in amplifying the brand image.

VALUE ENGINEERING BRIDGES BEAUTY AND BUDGET IN EXHIBIT DESIGN

Posted on 07/11/2022   |   5 minutes read

While budgets do influence many elements of a design project, they never need to compromise the overall experience. The key to balancing both experience and cost lies in the careful application of value engineering. 

WHY WE NEED INCLUSIVE PACKAGING DESIGN

Posted on 07/05/2022   |   5 minutes read

Able-bodied consumers frequently complain about stubborn clamshell packages or overly-taped boxes. Inclusive packaging design attempts to address this historical blind spot in how we conceptualize product experience. 

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RETHINKING THE EXHIBITION EXPERIENCE: WHAT IT SHOULD BE LIKE POST COVID-19

Posted on 06/27/2022  |   4 minutes read

Museum curators need to create unique, memorable experiences in real spaces, regardless of whether the spaces are individual or shared. So how can the post-pandemic museum be something new, something other than a diminished version of what it was before?

5 KEY PACKAGING DESIGN TRENDS TO EXPECT POST-PANDEMIC

Posted on 06/20/2022   |   4 minutes read

Marketers recognize that the best way to stay ahead is to adhere to what consumers now consider as the ideal product packaging. Such steps prove that you are listening and adjusting to the market, which will earn you loyal customers. Here are a few trends to be on the lookout for come 2022.