Packaging isn't just the covering with which a product is presented to the public; rather, it's a powerful advertising and marketing tool that determines customers' choices. In this post, we'll walk you through everything you need to know about packvertising and how it can foster relationships with customers.

Any wise business owner knows how essential it is to create the right customer experience. This includes ensuring every brand touchpoint conveys a consistent message while offering similar values. In turn, your business gets to enjoy more than just high sales numbers. Great experiences can improve customer retention rates and increase brand engagement.

Trade shows marketing is a great way to increase brand awareness, show off your products, and gain customers. But not every business knows how to effectively track the return on investment they get from participating in trade shows. In this post, we'll go over six important metrics you can track to measure the success of your trade show design.

Structural packaging has arguably never had a greater impact on brand owners than it does today. More and more brands are looking up to design agencies for their structural packaging projects. And whereas this is a good thing, brands should exercise caution when selecting agencies to partner with. In this blog post we breakdown the six most common mistake you should avoid.

The booth must tell your brand's story, but in a way that involves the consumer and makes them a part of it. You need to convey your company's mission statement and educate the consumer about your product line while entertaining them. In this post we breakdown how to tell your brand's unique story!

When did you last visit a museum? What was the experience? We are all wired to enjoy experiences that align with our personalities and identities more than those that don't. The kind of experience each persona derives from a museum depends on whether their need was met during the visit. Therefore, museums must understand the different visitor identity objectives to create unique experiences for each of them.

Your product packaging design is the first tangible connection that Gen Z has with your business. In most cases, the packaging is your first chance of attracting said segment of the market to your product in the first place. To best engage Gen Z with your packaging design, it would be prudent first to understand its key characteristics.

Design-built is a project delivery system that allows service providers to manage an entire project. Now, you'll find construction firms handling both the architecture and construction phases. While the design-build approach is convenient, the level of success boils down to the firm's capability. Since the concept is relatively novel, teething problems are common.

Empathy is best known for being a part of our personal lives. However, empathy is not just valuable in our personal lives. It is the key to setting your brand apart. From packaging design to ads, having empathy is an incredibly powerful asset in any company's arsenal.

Having experiential product marketing will put you in most audience's sights. While this attention is good, potential consumers have to resonate with the experience to that point where they are willing to invite the brand into their lives. For this reason, you will need to have proper physical brand experience strategies in place to bring life to your brand.

Every material has a "voice" that needs to be leveraged to communicate and amplify the brand messages and brand story. Materials can act as the narrator of the brand image, the main actors of the brand image, or play a supporting role in amplifying the brand image.

While budgets do influence many elements of a design project, they never need to compromise the overall experience. The key to balancing both experience and cost lies in the careful application of value engineering.

Able-bodied consumers frequently complain about stubborn clamshell packages or overly-taped boxes. Inclusive packaging design attempts to address this historical blind spot in how we conceptualize product experience.

Museum curators need to create unique, memorable experiences in real spaces, regardless of whether the spaces are individual or shared. So how can the post-pandemic museum be something new, something other than a diminished version of what it was before?

Marketers recognize that the best way to stay ahead is to adhere to what consumers now consider as the ideal product packaging. Such steps prove that you are listening and adjusting to the market, which will earn you loyal customers. Here are a few trends to be on the lookout for come 2022.