A Space That Listens
CASE STUDY № 05
To coincide with the 2020 edition of the Interior Design Show in Toronto, BLANCO North America extended its partnership with Arc & Co. Design Collective to design a brand activation space that embodied one of the company's brand values - empathy. A primary objective was to convey BLANCO is a brand which listens to its customers and develops products that suit their wants and needs to meet today's modern lifestyle.
The space was intended to be a respite from the chaos of Canada's largest design show, which is often surrounded by campaigns that tell customers what they need rather than listening to them. Additionally, the marketing department has requested a space that permits the use of data sourcing for relaying meaningful insights to the product design team in order to develop products that address the needs of their customers.
PBX SCORE™ (prior to project start):
FOCUSED IDENTITY: 80%
OBSERVABLE TOUCHPOINTS: 60%
USER ENGAGEMENT: 50%
REALIZED VALUE: 90%
In order to express BLANCO's commitment to empathizing with its customers, an interactive brand activation space was created that reacts and engages with viewers in real time. Titled “As Well”, the exhibit featured a voice-activated wishing well, and through a series of visuals were provided the perfect BLANCO sink solution based on the visitor’s wish. The structure reminiscent of modernist architecture seemed to float as window lights pulsed in time with the viewer's voice.
The space breaths, listens, reacts, and responds to its user, in much the same way BLANCO attends with its consumers. Without the use of so many words, the experiential exhibit communicated BLANCO’s ongoing commitment to designing human-centric solutions through the power of listening. The exhibit was well received during the show and was awarded the IDC Innovation Award - Gold for Best Tradeshow Design at the Interior Design Show 2020.
Spatial Brand Activation Marketing Strategy
Exhibit Design Architecture Design
Exhibit Graphic Design
Fabrication Project Management
Listed below are the exhibit specifications for the 200 square foot brand activation space featured in the Interior Design Show.
200 SQ. FT.
10' 3 1/2"
VOICE-ACTIVATED LIGHTING & SCREEN
CUSTOM-CODED BY LIMBIC MEDIA
INTERIOR DESIGN SHOW (TORONTO)
Side view elevation - silo / wishing well porthole
Kitchen Sinks & Faucets
2 Month (Strategy)
2 Month (Design)
2 Month (Fabrication)
2 - 4 tradeshows
with proper storage
IDC Innovation Award 2020
Best Booth Design