Pipe Hype Market
CASE STUDY № 01
In partnership with Designboom - a leading web magazine covering design, architecture, and art - the Interior Design Show enlisted Arc & Co. Design Collective to design a temporary exhibit space for its internationally renowned pop-up marketplace Designboom Mart. As the space will host 30 designers from all over the globe, it must serve varying needs so that the exhibitors can focus solely on engaging with their clients. In light of the modest budget, the large square footage, and the long list of requirements, the project required very creative solutions.
Furthermore, the marketplace was one of the main attractions of the Interior Design Show. Consequently, a well-planned traffic flow and spatial layout were necessary to accommodate a large number of visitors. It was crucial to ensure that the set up and take down of the space were performed efficiently, keeping in mind the environmental impact of the waste generated by a temporary exhibition of this scale.
PBX SCORE™ (prior to project start):
FOCUSED IDENTITY: 80%
OBSERVABLE TOUCHPOINTS: 50%
USER ENGAGEMENT: 70%
REALIZED VALUE: 90%
It was determined very early on during the project briefing that the budget would be the biggest challenge for designing the space. Keeping this in mind, the ideation process also focused on how the design can address all the necessary requirements without compromising the integrity of Designboom's brand. With numerous creative brainstorming and conceptualization, the design took shape using one material that can be transformed to multiple structures and purposes.
Using black PVC pipes in varying lengths, the space evoked the look and feel of open air markets often found in urban areas. The repetition of the black piping against white banners with solid black line graphics filled the space creating a cozy atmosphere. With the addition of the Edison lightbulb lighting and exposed concrete flooring, the marketplace became the perfect backdrop for the varying exhibitors showcased in the space. The result was a design that was marvelled by visitors from afar, without detracting from the eclecticism of the products it displayed.
After the show, the pipes were donated to the Toronto Metropolitan University (formerly Ryerson) School of Interior Design, which utilized them in their end-of-year graduation show.
Exhibit Design Architecture Design
Exhibit Graphic Design
Fabrication Project Management
Listed below are the exhibit specifications for the 2200 square foot brand activation space featured in the Interior Design Show.
2200 SQ. FT.
2” DIA. PVC PIPING
VARIOUS PVC FITTINGS
INTERIOR DESIGN SHOW (TORONTO)
Assembly - PVC piping structure schematics
1 Month (Strategy)
2 Month (Design)
1 tradeshow with