The Soap Works is a long-standing and well respected company within the natural soap industry. With such a strong and loyal customer base, Soap Works did not want to completely change up their branding, but they came to Arc & Co. hoping to get a refreshing yet cohesive graphic packaging design for some of their liquid and powdered soaps. The new designs needed to strongly reflect the already established brand.
Branding Strategy, Brand Identity Design,
Structural Packaging Design, Structural Packaging Engineering, Graphic Packaging Design, Packaging Production Management
The trick would be to keep within the realm of organic simplicity. Keeping the materiality as eco-friendly as possible, the concept behind our ideations became organic, “home-grown,” goodness - both in the materials we chose and the look and feel Arc & Co.’s design would carry. All materials were kept in their most naked form, and descriptor cards were developed, featuring illustrations for all necessary product indicator icons. The Soap Works were very pleased with the final deliverables. They received a great reaction from long-time customers of the brand, while peaking interest from new prospective customers.
NUMBER OF SKUS FOR PACKAGING:
40 SKUs with unique packaging graphics
Planogram / Point-of-Purchase Design
Marketing Collateral Design