WAY OF

WILL

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BODY CARE

SYSTEM

Project Brief

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Way of Will wanted to articulate the benefits of essential oils to a male market. Arc & Co. Design Collective was brought on to conceive of a graphic packaging that would communicate masculinity, modernity and a sleekness elevated from that of typical holistic essential oil brand. The obstacle, of course, was determining how to attract men in a female dominated market. 

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Branding Strategy, Brand Identity Design, Graphic Packaging Design

Design Solution

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The solution was to incorporate elements that have been historically constructed through societal patterns to be male-centric in desire. Therefore, the graphics were designed to resemble sporting paraphernalia - jerseys in particular - a strategic method to align with the male binary. The product face would introduce bold numbering, corresponding to the product’s actual skew number, and the look and feel of a jersey. The logo and brand identity was designed to match sporting aesthetics, with an air of simplicity, chicness and modernity. Way of Will grew their company rapidly after working with Arc & Co. Design Collective. 

Graphics Details

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Project Statistics

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PROJECT INITIATION:

October 2015

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PROJECT COMPLETION:

February 2016

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ANNUAL PACKAGING PRODUCTION:

over 1,000,000 units

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WEBSITE:

wayofwill.com

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OTHER PROJECTS:

Basic Collection Packaging Design 

CBD Collection Packaging Design

PACKAGING DESIGN

CASE STUDIES