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WAY OF
WILL
BODY CARE
SYSTEM
Project Brief
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Way of Will wanted to articulate the benefits of essential oils to a male market. Arc & Co. Design Collective was brought on to conceive of a graphic packaging that would communicate masculinity, modernity and a sleekness elevated from that of typical holistic essential oil brand. The obstacle, of course, was determining how to attract men in a female dominated market.
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Branding Strategy, Brand Identity Design, Graphic Packaging Design
Design Solution
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The solution was to incorporate elements that have been historically constructed through societal patterns to be male-centric in desire. Therefore, the graphics were designed to resemble sporting paraphernalia - jerseys in particular - a strategic method to align with the male binary. The product face would introduce bold numbering, corresponding to the product’s actual skew number, and the look and feel of a jersey. The logo and brand identity was designed to match sporting aesthetics, with an air of simplicity, chicness and modernity. Way of Will grew their company rapidly after working with Arc & Co. Design Collective.
Graphics Details
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Project Statistics
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PROJECT INITIATION:
October 2015
PROJECT COMPLETION:
February 2016
ANNUAL PACKAGING PRODUCTION:
over 1,000,000 units
WEBSITE:
wayofwill.com
OTHER PROJECTS:
Basic Collection Packaging Design
CBD Collection Packaging Design
PACKAGING DESIGN
CASE STUDIES